a snapshot, not a bio
Now
What I'm focused on these days. This page changes as reality does — last updated October 2, 2026.
Building
- Radical Red Rocket — marketing and automation systems for businesses that want outcomes, not activity.
- Finest City Plumbers — my education in how local business actually works, with real stakes.
- This site — a durable home for experiments, writing, and the podcast as it happens.
Learning
- Being comfortable being seen — publishing under my own name, unfinished things included.
- AI workflows beyond the demo stage: what survives contact with a real business.
Reading
The Art of Accomplishment — halfway through, and it's already responsible for the current experiment. The shelf is here.
Experimenting
Experiment #001 — stop trying to make prospects like me. Running now, logging as it happens.
Looking for
Interesting San Diego business owners for conversations on the podcast I'm shaping — tentatively The Nef Lopez Show. If you're building something worth talking about, email me. The invitation is curiosity, never a sales pitch in disguise.