Nef Lopez

Nef Lopez

I'm building businesses, talking to interesting people, running experiments on myself, and documenting what I learn.

ongoing threads

Currently exploring

  • 01 What happens when I stop trying to make people like me?
  • 02 Building Radical Red Rocket
  • 03 Talking with local business owners
  • 04 Learning to be more comfortable being seen
  • 05 Shaping a podcast — conversations with people building interesting lives
  • 06 Reading about psychology, business, technology, and human behavior

in progress

Current experiment

All experiments →
exp 001 · active Stop trying to make prospects like me If I stop managing how prospects perceive me, calls get shorter and more honest — and at least some of them go better. started Sep 28, 2026

latest

Writing

All writing →
Oct 2, 2026 Why I'm Running Experiments on Myself in Public The premise of this site — turning ideas into experiments, experiments into observations, and publishing before the lessons are tidy. Sep 30, 2026 I Thought I Was Afraid of Cold Calling. I Was Afraid of Not Being Liked. Years of dials, one honest realization about what the dread was actually about — and an experiment to test it. Sep 24, 2026 You Don't Have to Like Me for Me to Like Me On the quiet self-abandonment of being agreeable, and the sentence I keep having to relearn.

shelf

Books

All books →
reading The Art of Accomplishment Joe Hudson

recently finished

finished Breakthrough Advertising Eugene M. Schwartz finished Atomic Habits James Clear finished The Bitcoin Standard Saifedean Ammous

proof of work

Projects

All projects →
active
Finest City Plumbers A plumbing service business in San Diego — and my ongoing education in how local businesses actually work.
past
The VoIP Advisors Boston-era VoIP consulting — where I learned to sell, got rejected professionally, and started understanding buyers.
active
Radical Red Rocket A small marketing and automation studio for businesses that need systems, not retainers full of meetings.

lately

Latest activity